Collaboration or Competition: How the Digital Age Is Changing the Way Americans Work
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This line really stuck out to me: "Rather than a simple pitch that is aimed to sell a particular item to a particular demographic..."
My question is this: is it harder now for companies to target specific age/gender demographics due to social media and mass online information? Do you think that companies now have to make their products seem more "universal," thereby appealing to buyers from all backgrounds?
It's interesting and innovative that you're applying economic theory to Internet culture and America 's political system. However, I was wondering if we could get more background to see where you're coming from. You talk about the use of the Internet for Capitalist wants but call it a meritocracy. This is in turn linked to, "Essentially, the collaborative nature of sites such as these can be seen as quintessentially American-- the internet is a true meritocracy," the nature of America which you seem to be calling a meritocracy. This is a intriguing thought exercise and would cause many changes with our legal system, in turn effecting the Internet. I'm just wondering if you are looking at an idealized version of the Internet and how it can relate to world politics.
When I read your title "How the digital age is changing the way Americans Work" I was captured by the topic. However I feel like the term "Americans" is too broad. It seems like you are focusing on the way producers and consumers maneuver in our capitalistic setting is changing with the emergence of the digital age. Are you targeting producers and consumers to show how it is changing production in America as a whole? I think your Domino's example shows a very valid point.
Some questions came to my mind as I was reading our Storify. You've showed the way that companies are working more collaboratively, interacting with social media more than ever. Do you think that this a good thing? Now that you've talked about the collaboration that is evolving, I think it'd be interesting to note instances of competition and compare them.
Terrific topic, Kate. Like Becca, though, I think your title points in a different direction from the body of your story, which is not so much about the way Americans work as it is about the way companies are relating to their consumers. Either direction would be worth pursuing at length. If you stick with the latter, I wonder if it's necessary to go into quite so much detail about patent and copyright law as it affects the content that companies produce, as opposed to their brand or image. Your focus seems to be mainly on the latter. I think there's lots more to say about the interesting question of how companies can handle a "conversation" with customers that always has the potential to bite them.
Great article, but I also agree that your title poorly reflects the content of your Storify. Not to say that your key points aren't well thought out though. I think you have solidified your main argument really well since I last checked on your article. It's probably for the best you didn't go after the branding side of the story only because there's so much to say on the topic and you really wouldn't want to switch gears so far into the story.