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Jim Andrews' homage to Lionel Kearns, On Lionel Kearns includes this quotation from Understanding Media: The Extensions of Man, by the influential twentieth-century communications theorist Marshall McLuhan:

Leibnitz saw in the mystical elegance of the binary system of ZERO and ONE the image of Creation. The unity of the Supreme Being operating in the void of binary function would, he felt, suffice to make all beings from the void.

McLuhan's most famous pronouncement, "the medium is the message," also seems appropriate to the poem featured in Andrews' work — Kearns' "Birth of God/uniVerse" — insofar as it is essentially a definition of concrete poetry.

McLuhan (1911-80) made a famous cameo in Woody Allen's 1977 film Annie Hall, in a moment that is itself media-centric or (to adapt Jerome McGann's terminology) "radiant"; that is, it breaks the illusion of immersion in an alternative universe, calling attention to the cinematic medium as medium, and contrasting the medium, in its artificiality, to real life:

In The Economics of Attention: Style and Substance in the Age of Information, Richard Lanham references McLuhan in the course of discussing such modern art movements as Dadaism and Futurism. The general context is again the idea of radiance at or from the surface of art, cast now as "style," in contradistinction to "substance": "The surface, [Andy Warhol] said, was all there was. He sung not of the soup but the can it came in." The soup can is the soup for Warhol. The medium is the message.

However, McLuhan meant still more by this sentence. He made a distinction between "hot" media and "cool" media in an effort to distinguish between the different kinds of attention and different levels of participation they call forth from us. He saw important differences here between print text, film, and television. His continuing influence is a result, in part, of the fact that digital technology has forced to ask how digital space, as medium, differs from all these other media.

The brand-new open-access online journal Sensate has an interesting piece on a 1967 book/LP that McLuhan co-authored with Quentin Fiore, called The Medium is the Massage. It's called "the first spoken arts record you can dance to" and is worth a look.

If you're interested in learning more about Kearns, you'll find some biographical information on his website, the main page of which is a fun little digital poem that plays on the form of an early computer game.