Using mass email for communication to a targeted audience is a cost-effective way to distribute information quickly to many people. This mass email communication policy ensures the college's ability to communicate and deliver mission-critical messages and information relevant to the college's mission and business consistently.
Mass emails at Geneseo are intended solely to communicate to students, faculty, and staff important information regarding academic, college, and student business. This policy must be adhered to when sending any email message that reaches over 50 users. The policy cannot be circumvented by sending multiple messages with smaller populations.
- Reduce the distraction of excessive mass emails: too many mass emails reduce the likelihood that any mass email will get the attention it deserves. Receiving email that is unrelated to an individual’s administrative or academic activities is disruptive regardless of the perceived value of the information by the sender.
- Preserve email as a viable channel for critical communication: Reserve email for items that are 1) critical importance and time sensitive; 2) true emergencies; and 3) crime-related information as required by law. Increasing the number of untargeted email announcements and solicitations can make it more difficult for the University to communicate critical information effectively.
- Promote best practices in communication: Mass email, while convenient and cost efficient, may not be the best communication channel. Many communication mechanisms exist within the college including traditional paper mail, print and electronic publications, web sites, targeted mailing lists and social media channels.
All departments and organizations should evaluate all available communication channels and determine the best method based on message and target audience and should refrain from using email as a communication channel of convenience.
This policy covers all SUNY Geneseo non-optional mass email lists including:
|geneseo911-L||all Geneseo staff, all currently-enrolled Geneseo students||University Police and Emergency Preparedness Team Members|
|weekendevents-l||all Geneseo staff, all currently-enrolled Geneseo students||Department of Student Life|
all currently-enrolled Geneseo students (official emails)
|Dean of Students|
|collegenews-L@geneseo.edu||all currently-enrolled Geneseo students (official emails)||Dean of Students|
all currently-enrolled Geneseo students (events)
|Department of Student Life|
entire Geneseo staff
Geneseo staff (event announcements)
|Campus Scheduling & Events|
all faculty members
|College Senate Secretary|
UUP non-teaching professionals
Deans, Directors & Chairs
Secretarial staff in all departments
Exceptions to this policy include: division and departmental lists, union lists, class email lists
The official mailing list service for non-optional lists is restricted to those messages that meet one or more of the following standards:
- Provides essential information for the operation or execution of daily business;
- Notifies the campus community of significant events or changes in governance, policy, and practice;
- Alerts the campus community to situations around health and safety; or
- Communicates important information from campus leadership.
Mass emails that do not meet these requirements of urgency and/or critical information, (e.g., personal correspondence; advertising or solicitations; political statements or purposes; general departmental announcements about campus events; sales of any kind; anything for profit; anything viewed as advertising, even for academic or university business and even if there is no fee), should seek other methods. In no case shall mass email be approved or used for commercial mailings.
Sending an email to a large audience as noted in the Scope (see table) requires the approval from the office authorized to mail to the particular audience. Exceptions are handled on a case-by-case basis. Direct your request to the department responsible for the intended audience.
SUNY Geneseo's University Police department and members of the Emergency Preparedness Team have responsibility for all communications in an emergency.
Regardless of the purpose, if you are considering mass mailing, be sensitive to the fact that the college community members may not wish to receive unsolicited email that has nothing to do with their duties or mission at Geneseo. Thus, you should find targeted methods to reach those who have a particular need or desire to receive your communications rather than using mass methods that may reach people who have nothing to do with your office or have no interest in your service.
Best Practices: Departments or organizations who wish to distribute messages through campus mailing lists should adhere to the following effective email practices:
- The subject line is brief and descriptive.
- The From line identifies the sender.
- Attachments are PDF-formatted only.
- The text should:
- Use plain-text formatting without graphics
- Indicate to whom the message is being sent
- Indicate why the message in being sent
- Be brief, drive recipients to other locations for further information
- Include contact information: an email address and phone
Alternatives to Mass Email
There are alternatives to sending mass emails for communication. These include:
- Department web sites or newsletters
- College Events Calendar
- Opt-in Mailing Lists